The Seed team

Ed McDermott

Chief Executive Officer

Ed, a former investment banker, has nearly 20 years’ experience in the management, financing, and strategic development of growth companies. He has broad experience in several high growth sectors and previously held several Executive and Non-Executive roles with publicly quoted companies. As a finance specialist, he has been pivotal in raising over $750m for public and private companies during his career. Ed is co-founder and was Managing Director of Europe’s largest medical cannabis company, EMMAC Life Sciences, which was acquired by Curaleaf international in a deal worth over $400m. Ed also currently serves as a Non-Executive Director of LSE quoted Emmerson Plc.

Ian Burns

Non-Executive Chairman

Ian, a fellow of both the Institute of Chartered Accountants in England & Wales and a member of STEP, is a serial entrepreneur and one of the original founders of the Company. He also founded and is Executive Director of Via Executive Limited, a specialist management consulting company and the MD of Regent Mercantile Holdings Limited, a privately owned investment company. He is licensed by the Guernsey Financial Services Commission as a personal fiduciary. Other positions Ian currently holds include: non-executive director and audit committee chairman of River & Mercantile UK Micro Cap Ltd and Twenty Four Income Fund Limited; non-executive director of Darwin Property Management (Guernsey) Limited, Curlew Capital Guernsey Limited and Premier Asset Management (Guernsey) Ltd.; and Chairman of One Hyde Park Limited.

Lance de Jersey

Finance Director

Lance is member of the Institute of Chartered Secretaries and Administrators and Institute of Directors. He previously headed Partners Group¹s Guernsey office, serving on the Guernsey boards and chairing the Risk & Audit and AML committees and a member of the Investment Oversight committee. He has circa 10 years’ experience in private equity investment administration and management. In the past, Lance has owned and operated retail franchises, marketed and sold small businesses as a business broker and worked as a financial adviser in New Zealand. He is currently a non-executive director of Pearl Holding Limited (an investment fund managed by Partners Group) and is former secretary and vice chairman of the Channel Island Private Equity and Venture Capital Association.

Luke Cairns

Non-Executive Director

Luke Cairns is a highly experienced finance professional with a strong network having worked in the City of London for 19 years in corporate finance. A Guernsey resident, Luke was previously Head of Corporate Finance and Managing Director at Northland Capital Partners, an AIM focused Nomad and Broker, and has worked with many growth companies across several sectors and regions on a wide range of transactions, including IPOs, secondary fundraisings, corporate restructurings and takeovers. Luke has also held directorships on both listed and private companies across various sectors.

Alfredo Pascual

Director, Investment Research

Alfredo Pascual, Chartered Financial Analyst, works on both assessing new investment opportunities and managing the relationships with existing investments' management teams. He joined SEED in April 2021 as VP of Investment Analysis, and was appointed to the role of Executive Director in September 2023. Prior to SEED, Alfredo worked as an International Analyst for MJBizDaily, a leading cannabis industry business news and analysis resource. His coverage focused on the evolving legal cannabis markets and regulations in Europe and Latin America. Throughout his career, Alfredo has been recognized for his ability to provide unique insights for businesses and investors within the rapidly evolving legal cannabis industry. Additionally, Alfredo holds a Bachelor's degree in Business Administration from the Catholic University of Uruguay and a Master's in Public Policy from the University of Passau in Germany.

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